PIRCH: The New Fixtures Living
It has been said that “The only constant is change.”
With that thought in mind, I’d like to announce an important change here at Fixtures Living.
Namely, our name.
On August 29th of this year, our company will officially change its name to PIRCH.
Before I explain the meaning of PIRCH and provide some important context, let me first point out that this was a deliberate, highly considered decision, which took months of discussion and planning.
As for our reasoning, it was twofold:
- Over time, we have discovered that “Fixtures Living” has led some of our customers to believe that we carry lighting fixtures. Others assumed that plumbing fixtures were our stock in trade, and that we did not carry appliances. Still others were not sure what to make of the name.
- As our company evolved and expanded, we arrived at the belief that our name should not reflect “what we do”, but “why we do it” — our reason for being. Which, for the record, is to heighten the joy you feel each day in your home — by feathering your nest with the things that make life’s moments worth sharing.
And so our new name was born: PIRCH. As in perch, or roost, or nest. But why is it spelled with an “i”?
Well, as anyone who knows us can attest, we are anything but conformists. So the last thing we would do is spell our name in a traditional manner. Using an “I” instead of an “E” makes our name not only more unique, but more memorable as well.
While we will always evolve to better serve our business partners and customers, nothing else about our company is currently slated for change. Both our management team and our way of doing business —honestly, transparently, fairly and respectfully — will remain steadfastly intact.